Holiday Season in a Small Business: Beautiful, Exhausting Chaos
If you’ve ever run a small business, you know exactly what this season looks like.
From the outside, people say we’re lucky—lucky to work from home, lucky to sell online, lucky to make our own hours.
And I am grateful for that…
But let me pull back the curtain on what the holidays really look like around here.
The Holiday Hustle Is Real
Every day looks a little like this:
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20–30 packages going out the door
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Packing 7 days a week (because weekends don’t exist in Q4)
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Multiple booth trips to restock, refresh, reorganize
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Constant deliveries of boxes, tape, poly bags, and bubble wrap
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Listing, photographing, measuring, writing descriptions as fast as humanly possible
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Employees taking well-deserved time off, which means more hands-on work for us
All while trying—somehow—to maintain a personal life.
We’re putting up Christmas decorations.
Cooking dinner.
Visiting family.
Enjoying Thanksgiving.
Trying to spend an evening not working (sometimes failing).
It’s chaos… but it’s our chaos.
Yes, We’re Lucky… But We’re Also Tired
People say we’re lucky.
But luck isn’t what gets 30 packages packed and shipped every day.
Luck doesn’t restock two booths before weekly.
Luck doesn’t keep a small business afloat in Q4 madness.
Work does.
Work we choose, work we believe in, and work we’re proud of.
And this time of year?
We’re mostly just trying to keep our heads above water — and laughing our way through the crazy.
The Real Rhythm of Entrepreneurship
This year was full of long days, late nights, and early mornings.
Just when we thought we were about to level up, something new popped up to tackle.
But guess what?
We keep going.
Because that’s who we are.
I write, do video's, consult.
We sell online.
We stock our booths.
We hustle month after month.
Some months we crush it.
Some months we rely on savings.
That’s entrepreneurship.
That’s the life we signed up for.
And in between all of that?
I’m still doing the marketing, the videos, the blogs, the sourcing, the odd jobs, and squeezing in listings in every spare minute.
It’s a lot.
It’s busy.
It can be exhausting at times.
But it’s also exciting — because every single task is building something bigger.
Our Busiest Season Is Here
From now until the end of March, we’re in full-speed mode.
This is our big push.
This is when momentum hits.
This is when we thrive.
We evolve.
We adjust.
We improve.
We get scrappy.
We find solutions.
Small business owners don’t wait for luck.
We create it — every single day, especially during the holiday madness.